Lost in the Digital Crowd
The interactive projection Lost in the Digital Crowd is about the abundance of information brought by the digital world. To depict the resulting addictive dopamine rush, artist duo Zoya Taseva & Franc Archive chose the image of a freezer full of ice creams. This delicacy produces a large amount of dopamine in our bodies, making us want to keep eating. As soon as the visitor touches the projection, the freezer will melt away and create an opening at the touched spot: our body moves from the physical to the digital world and our eye is drawn to the photomanipulation of packaging.